Asana’s 2025 Sales Kickoff brings the sales team together and sets the goals for the year to come. I was the lead motion designer, responsible for creating the opening sequence and stage graphics.
- Type
- Experiential graphics
- For
- Asana
- Animated by
- Five Ghosts
- Designed by
- Hazel, Nick
- Year
- 2025
The motion language shows determination by emphasizing on bold typography. The text is animated in an ascending order where each letter scales larger than the previous one proportionally. The rotational movement of 3D surfaces such as a plane and side of a box represents repetitive effort.
Opening sequence storyboard
