Work innovation Summit is Asana’s annual sales event. The 2025 summit took place in New York and London, and its topic centered around the state of work reshaped by AI. I had led the motion for WIS in the past three years, developing motion systems, countdowns, opening sequences, and various stage graphics for the event.
- Type
- Experiential graphics
- For
- Asana
- Animated by
- Five Ghosts
- Designed by
- Kristyn, Hazel, Nick
- Year
- 2025
The storyboard for the opening sequence went from hand-drawn sketches to vectorized frames through a collaboration between the motion and brand designers.
The motion language was built around rectangles and diamonds. The rectangles represent Asana’s core UI element - workflows. The diamonds act as a nod to the sparkle AI iconography. They layer on top of each other as complexity, scale and impact grows.
The looping patterns are used as interstitials and transitions throughout the show.
The show
A 3D keychain animation drew attention and foot traffic to the activation booth, where attendees could customize a keychain featuring Asana’s celebration creatures.
